The annual meeting point for Nordic commerce
The Nordic Summit brings senior retailers together for two focused days of honest discussion, shared learning and practical collaboration.
- Dates
- October 28–29, 2026
- Venue
- Clarion Hotel, Tromsø
- Access
- By invitation only
- Language
- English
Retailers lead the room.
Leading retailers from across the Nordic region invite selected suppliers, central banks and retail associations to work on shared industry questions.
Nordic retailers choose the topics and share progress on joint initiatives. Partners contribute when they have relevant experience. This keeps the programme focused on decisions that affect customers, competitiveness and the Nordic commerce market.
The format is simple. Keynotes provide context. Roundtables turn the discussion into a named next step. Dinner gives people time to continue the conversation without a microphone.
Nordic Initiative keeps the work moving.
Nordic Initiative brings the Nordic commerce community together around shared problems and keeps the work moving between each Summit.
Retailers lead
Retailers own the agenda. Partners are invited in where they can genuinely move a topic forward.
Progress over presentations
Every roundtable ends with an owner and a next step, and we come back to it the following year.
One room, five markets
Norway, Sweden, Denmark, Finland and Iceland in the same conversation, because the problems do not stop at borders.
The committee owns the agenda.
Seats are held by senior commerce leaders across the Nordic markets, with Nordic Initiative turning their priorities into a running programme.
Lars Erik Fjørtoft
Chair, PwC
Iren Tranvåg
Host & Executive Lead, Nordic Initiative
Marius Parmann
Communication, Storm Communication
Juuso Paulasuo
Member, S Group
Torstein Alkanger
Member, NI Board
Gudrun Adalsteinsdottir
Member, Kronan
Anders Røe Edvardsen
Member, Circle K
Dina Doder
Member, Norwegian
Tone Steig
Member, Nordic Initiative
Shaping the future of Nordic commerce.
Why
- Help shape the most important Nordic retail forum of the year
- Bring merchant perspectives into programme development
- Strengthen Nordic and European stakeholder dialogue
Role
- Advise on programme priorities
- Identify emerging trends and use cases
- Recommend speakers and topics
- Challenge assumptions and strengthen relevance
Commitment
- Limited time commitment
- A few virtual meetings and feedback rounds before the Summit
Members
- Senior retail leaders, industry experts and selected partners from across the Nordic region
From Malmö to the Arctic.
Each edition builds on the initiatives started at the last one.
2025
Malmö
Technology shifts and the payments stack
Two days on the technology changing commerce, ending with central banks and retailers discussing resilience, wallets and trust in agentic commerce on the same stage.
2026
Tromsø
The entire customer journey
The programme covers payments, loyalty, agentic buying and personalisation, with a practical focus on cost, trust and the customer experience.
Join the Nordic commerce conversation.
Nordic Summit 2026 takes place October 28–29, 2026 at Clarion Hotel, Tromsø, Norway. Tell us how you want to take part.
October 28–29, 2026Clarion Hotel, Tromsø, Norway