October 28–29, 2026Clarion Hotel, Tromsø, Norway
Nordic Summit brings the people shaping retail across the Nordic region into one room. In Tromsø, leaders compare priorities, tackle shared challenges and set the direction for the year ahead.
Leading Nordic retailers set the agenda across countries and industries. They choose the questions that affect customer value, competitiveness and the Nordic position in global retail.
Retailers lead the stage programme. Suppliers, central banks and retail associations join the sessions where their perspective sharpens the discussion. Roundtables and shared meals leave enough time to get beyond the prepared answers.
69° north · Tromsø, Norway
On 28–29 October, Nordic retail meets in Tromsø, 350 kilometres north of the Arctic Circle. The city sits between fjords and mountain peaks, compact enough for conversations to continue from the stage to the waterfront.
By late October, darkness returns early and Tromsø enters aurora season. The northern lights are never guaranteed, but the possibility is part of the experience. Step outside after the final session and the sky above Tromsø may be alive with green.
The Summit takes place at Clarion Hotel The Edge, on the waterfront in central Tromsø and just ten minutes from the airport.
Global thinkers and senior leaders from retail, payments and policy are coming to Tromsø to challenge assumptions and share the decisions shaping their work now.
Across two days, the conversation moves from AI’s impact on customer relationships to the infrastructure and trust European commerce will need next. The full agenda belongs in the room. These are the questions bringing it together.
Day 1
As agents begin to discover, compare and buy, who owns the customer relationship, and how ready are retailers?
Merchant identity, shared standards and interoperability could turn common challenges into a stronger position for European commerce.
AI, data, Retail Media, loyalty and trust are changing what it takes to remain the customer’s preferred destination.
Day 2
Security, resilience and global competition are moving onto the merchant boardroom agenda. What should leaders prepare for next?
AI-driven commerce needs identity and digital foundations that both customers and merchants can rely on.
Senior merchants will define shared priorities for 2027 and decide which ones the industry should advance together.
Join the merchants and selected industry leaders setting the priorities for 2027.
Our partners bring expertise to selected sessions, retailer-led roundtables and the work that continues after the Summit.
The programme gives senior retailers and selected participants time to examine real decisions and agree what should happen next.
Hear retail leaders unpack what they are changing now, the trade-offs behind each decision and the evidence guiding their next move.
Test assumptions with peers in retailer-led roundtables. Shared meals and a compact setting in Tromsø give the conversation time to develop.
Roundtables close with named owners and practical next steps, creating momentum that carries into 2027.
“A resounding yes echoed through the room.”
For anything else, reach us at contact@nordicinitiative.com.
Nordic Summit 2026 takes place October 28–29, 2026 at Clarion Hotel in Tromsø, Norway. The programme runs across two full days with a social dinner in between.
Leading retailers from different industries across the Nordic region attend by invitation. If you believe your company belongs in the room, tell us at contact@nordicinitiative.com and we will get back to you.
You will hear what leading retailers are working on, compare notes with peers and take practical next steps back to your company. The small, invitation-only format leaves room for candid discussion.
The retailers do. They choose the topics, share progress on joint initiatives and invite selected partners when their expertise is relevant.
Yes. Silver includes two delegate passes, Gold includes three, and Platinum includes everything in Gold together with structured engagement beyond the Summit. Get in touch and we will talk you through the options.
Speakers are carefully selected based on role, expertise and the value they bring to the room. If someone in your company has the right expertise, send us a short note and we will take it into consideration.
No. Day 1 focuses on the technology changes affecting retail and the customer journey. Day 2 covers payments, wallets, trust and agentic commerce.
Tromsø Airport is a short drive from the venue with direct flights from Oslo, and connections from the other Nordic capitals. We share travel and accommodation guidance with confirmed delegates.
Nordic Summit is invitation-only. Retail leaders and selected industry participants can register their interest in joining the room, while companies can explore sponsorship opportunities.
October 28–29, 2026Clarion Hotel, Tromsø, Norway
