Bengt Wessborg is a pioneering consultant in e-commerce and generative AI, with over 25 years of experience leading innovation and digital transformation. As a serial entrepreneur and co-founder of Ghostar, he has played a pivotal role in creating and developing e-commerce solutions for around 50 major brands in Sweden and internationally.

With a strong foundation in business strategy, digitalization, innovation, and AI technologies, Bengt is also a sought-after speaker and the author of Backstage Commerce: How to Be Successful Like a Rockstar in Your E-Commerce Business. His passion for AI shines through in his AI podcast, Snacka om AI, and video blog on LinkedIn, blending practical experience with creativity, making him a highly regarded voice in the industry.