As a Scandinavian, Birgitta is as passionate about payments as she is about skiing. She has extensive experience in the payments industry, having worked in the Baltics, at a European start-up PSP, and at Mastercard.

For the past 12 years, she has been focused on payments at H&M. This diverse background gives her a well-rounded view of the payment landscape.

Her vision is to make payments more consumer-friendly, cost-efficient, and seamless across borders, ensuring smooth experiences for both purchases and returns.