The Summit for Retail Excellence
Christoffer Sundby
CEO of Spenn
Spenn
Christoffer Sundby is the CEO of Spenn, the shared loyalty currency backed by Norwegian and Strawberry. He has been central in the project that was first announced in June 2023 and that is soon ready to hit the market.
With a diverse leadership background, Sundby spent over four years as the Chief Marketing & Customer Officer at Norwegian, where he oversaw marketing, sales, and customer care. His tenure at Circle K spanned nearly a decade, where he held several leadership positions, including Managing Director of Circle K Norway, responsible for 300 stations and 3000 employees.
Earlier in his career, Sundby worked at McKinsey & Company as an Associate, specializing in corporate strategy, M&A, and operational improvements across various industries such as energy, telecom, and healthcare. His board experience includes serving on the board of Villa Paradiso Restaurants since 2017.
Sundby’s leadership is characterized by a focus on customer experience, operational excellence, and driving growth through innovation.