Johan is partner and founder of Adler & Company and is one of the leading global experts and advisors in Retail and Commerce Media with multiple business builds, strategy development, tech acquisitions, sales development, deal making and product development with some of Europe's leading retailers, CPG's and FMCG's under his belt.

He was a McKinsey partner from 2019 to 2024 responsible for building out McKinsey’s European Retail and Commerce Media practice.

On top of his tier1 consultancy background he is also an adtech, martech & media industry veteran with a 15 year international background from companies like Google, Criteo and AOL he is a frequent industry key-note speaker and was in 2024 selected to participate as a juror in the Cannes Lions Creative Commerce category.