Commercial Executive with more than 20 years of automotive experience with Volvo and Hertz, leading businesses with annual sales ranging from £1M to £3B.

Proven experience in transformation and spearheading new business opportunities.

• Transforming the traditional wholesale model towards a direct sales model, launching the first direct market for Volvo in 2023.

• Proven experience spearheading new business models whilst constantly improving bottom line, e.g., launch of the first direct sales offer for used cars with more than 500 cars sold direct in 2022.

• Experienced leader with strong focus on culture and diversity, recognized via our annual GLINT Survey (85% in 2023)