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The Summit for Retail Excellence

Kristin Bigseth

CEO of Trumf AS

NorgesGruppen

Kristin Bigseth is the CEO of NorgesGruppen's highly successful loyalty program, Trumf, which boasts a membership of over 3 million people in Norway. She plays a pivotal role in shaping the future of retail by working closely with major grocery chains under NorgesGruppen, such as KIWI, MENY, SPAR, and Joker, to develop innovative digital services based on Trumf. Her work focuses on creating seamless shopping experiences that bridge the gap between physical and digital platforms, emphasizing customer-centric solutions and agile methodologies.


Kristin's leadership in launching Trumf Pay, a mobile payment solution integrated with national payment systems, marks a significant milestone in NorgesGruppen’s ongoing efforts to modernize and enhance the shopping experience. Through her vision and commitment, she is at the forefront of transforming the retail landscape in Norway

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