Dina Doder

Dina Doder is Director E-commerce & Digital at Norwegian, responsible for the airline's digital strategy and development across web and app. She leads the company's work within digital product development, UX, SEO and experimentation, and has played a key role in shaping Norwegian's digital customer journey over several years.

Dina has built Norwegian's UX practice, established user-centred methodologies, and been a driving force behind the company's focus on A/B testing and continuous optimisation. She is passionate about the intersection of customer insight, technology and business, and about how great digital products can create better customer experiences and measurable commercial value.

She is a frequent speaker on customer experience, insight-driven optimisation and experimentation, and in 2023 she received the Conversion Superhero of the Year award.