What an incredible conclusion to The Nordic Summit in Malmö! Day 2 took us deep into the forces reshaping retail – from building resilient payment systems in collaboration between retailers and central banks, to understanding how digital wallets are evolving into central hubs for loyalty and customer engagement. We explored the future of seamless payments and ended with one of the most pressing question of our time: What happens with consumers trust in the age of agentic comm

Trust and Resilience in a Shifting World A clarifying session on the themes of the Digital Euro, resilience, and operability in Europe, held in collaboration with representatives from the European Central Bank, Sveriges Riksbank, Norges Bank, the Bank of Finland, and Danmarks Nationalbank At the Nordic Summit last week: Together with representatives from the European and the Nordic central banks, Knut Sandal from Norges Bank, shared his perspective on resilience and the futur

We have been given insights from leading experts within technology shifts that transform the retail sectors. And several companies have shared best practices in how they adapt to future consumer expectiations and behavior.   A sincere thank you to everyone who brought their insight, energy and commitment to the discussions. We look forward for a new day together tomorrow!

As CXO at Agillic, host of The Hello $Firstname Podcast, and author of Hello $Firstname, Rasmus is one of the Nordics’ strongest voices on personalization and customer experience. He’s also the mind behind the “CX Layers” framework that’s changing how brands think about communication, data, and AI.

The countdown has begun! The Nordic Initiative Summit 2025 is an exclusive gathering of the region’s top retailers, banks, and policymakers, coming together to shape the future of Nordic retail. This year’s theme, "The Consumer of the Future," takes center stage as we explore the shifting expectations, behaviors, and loyalty patterns of tomorrow’s shoppers in an era of digital transformation and global uncertainty.

Over the last five years, Retail and Commerce Media has rapidly become a key component of the CEO profit playbook and a major investment ...

This exclusive event will bring together vision-driven, results-oriented leaders to collaboratively transform the Nordic retail story.