As CXO at Agillic, host of The Hello $Firstname Podcast, and author of Hello $Firstname, Rasmus is one of the Nordics’ strongest voices on personalization and customer experience. He’s also the mind behind the “CX Layers” framework that’s changing how brands think about communication, data, and AI.

The countdown has begun! The Nordic Initiative Summit 2025 is an exclusive gathering of the region’s top retailers, banks, and policymakers, coming together to shape the future of Nordic retail. This year’s theme, "The Consumer of the Future," takes center stage as we explore the shifting expectations, behaviors, and loyalty patterns of tomorrow’s shoppers in an era of digital transformation and global uncertainty.